Our Company
Built Around Practical
Progress
garudadigas started as a response to a gap — Thai businesses with clear potential but no clear path to using AI in ways that actually fit their operations.
Back to HomeWho We Are
A Consultancy That Listens Before It Advises
garudadigas was founded in Bangkok in 2019 by a group of business consultants and technologists who had grown frustrated with a common pattern: AI tools being sold to organisations before anyone had stopped to understand what those organisations actually needed.
Our approach begins with observation. Before recommending anything, we spend time understanding how your teams work, where their energy goes, and which parts of the customer journey feel the most strained. Then we look at what AI-assisted solutions can genuinely address — not what's currently trending.
The name draws from the Garuda — Thailand's emblem of strength and purposeful action. We interpret that spirit in a modern context: moving with precision, not haste. Digital transformation should feel like an extension of an organisation's values, not a disruption to them.
We work primarily with mid-sized Thai enterprises across hospitality, retail, and professional services — sectors where human relationship remains central, and where AI's role should support rather than replace that.
2019
Founded in Bangkok
140+
Client Engagements
3
Core Programs
94%
Client Satisfaction Rate
The People
Our Core Team
A small, focused group with complementary backgrounds — business consulting, data science, organisational training, and enterprise technology.
Prawit Thongkham
Managing Director
Former enterprise strategy consultant with 15 years in Thai and regional ASEAN markets. Prawit leads client engagement and organisational assessment.
Siriporn Anantakul
Head of Training & Development
Learning design specialist with a background in adult education and corporate capability building. Siriporn develops and facilitates all team training programs.
Natthawut Wongprai
AI Solutions Architect
Data scientist with applied AI experience across retail and hospitality sectors. Natthawut evaluates tools, builds demos, and guides the technical side of each engagement.
How We Operate
Standards We Hold Ourselves To
Client Data Protection
All client data is handled under signed data agreements. Organisational information is anonymized before use in training sessions and deleted on project completion.
Transparent Deliverables
Every engagement produces documented outputs that are fully owned by the client. No proprietary lock-in. Reports, frameworks, and training materials are yours to use independently.
Balanced Recommendations
We include build-versus-buy analysis and independent tool assessments. We have no vendor affiliations that influence what we recommend.
Bilingual Delivery
Training sessions and documentation can be delivered in Thai or English. Materials are adapted to the language preferences of each team, not forced into a single format.
Progress Measurement
Each program includes defined assessment points so clients can track progress against the outcomes we agreed at project start — not just completion metrics.
Ongoing Communication
Every engagement includes regular check-ins with a named project contact. You'll always know what stage we're at and what comes next, without having to ask.
Our Perspective
The Place of AI in Thai Business
Thailand's business environment has its own character. Customer relationships are built carefully over time. Internal team dynamics reflect deep cultural norms around hierarchy, communication style, and trust. These factors shape how AI tools can — and cannot — be introduced into an organisation.
At garudadigas, we take these realities seriously. An AI system that works in a European call centre may not translate to a Thai hospitality context without significant adaptation. Our consulting work therefore begins not with technology but with observation — understanding how decisions get made, how knowledge moves through a team, and where people feel most stretched.
AI-assisted data analysis, customer inquiry routing, and strategy planning support are all areas where well-matched tools can genuinely ease the workload. But the fit has to be right. Our engagements are structured to verify that fit before any investment decision is made.
We believe that well-applied AI should be largely invisible to end users — it should make interactions smoother, responses more consistent, and team tasks less tedious. When it draws attention to itself, something has usually gone wrong. Our measure of success is quiet: teams working with more clarity, customers experiencing fewer frustrations, and organisations building capabilities that stay with them.
Work With Us
Start With a Conversation
We're happy to discuss your situation before any formal engagement. An initial call costs nothing and helps both sides understand whether there's a genuine fit.
Get in Touch